Whitehorseweb merge-purge data processing enhances targeting, improves deliverability, ensures compliance, saves you money and improves campaign ROI.
Our method enables us to take in an infinite number of source lists, remove duplicates within each list, and between lists. We suppress unwanted records such as incomplete addresses, opt-out requests, past unsubscribes, and market segments known to be outside the intended audience.
For Australia and New Zealand we offer address correction optimized to post office standards using the Postal Address File (PAF) and DPID append.
The result is a net clean data set suitable for use in the outbound marketing campaign.