Through Whitehorseweb data-processing capabilities we can pull together data from multiple sources to form a single customer (or prospect) view.
A single customer 1:1 view facilitates the attribution of values, preferences and behaviour. From a compliance perspective this means the correct application of preferences and suppressions.
With a 1:1 view marketing ROI elevated through improving decision making, better contact optimisation, consistent interactions across channels, reduced miscommunications and wards against accidental duplication of effort.